Leveraging Technology to Brand yourself as a Successful Agent
In adigital age where almost everyone has access a plethora of information at their fingertips and an obsession with social media, it is more important than ever to ensure you leverage technology to effectively grow your brand and stand out from competition in a crowded real estate market. This article contains three tips on making the most out of technology for the benefit of your personal branding.
If you don’t have Instagram, Facebook, Twitter, YouTube, Google+ and LinkedIn – why not? Social media allows you to market your personal brand, share your successes, listings and information to connect with hundreds of potential and existing clients on a daily basis without spending any money. These platforms also show people that you are a real person and not just a photo on a sign board or brochure – which builds trust and makes them feel comfortable with you helping them make one of the most important decisions in their life.
Never underestimate the power of the smart phone. Many of your listings will be viewed on mobile devices as people commute to and from work each day, sip lattes in cafes or lay in bed at the end of the day. Therefore it’s essential that your emails, website and marketing materials are optimised for mobiles and tablets. It may also be beneficial to invest in an app for your business to make it even easier for buyers to browse your available properties and share them with friends and family who may also have an interest in buying or renting.
Don’t be old-fashioned when it comes to your marketing materials as this can have a negative effect on your personal brand as an agent. People tend to judge an agent’s ability by the appearance of their listings. You could be selling a 3 million dollar home using photos from your iPhone, but an agent selling a $500K home with professional photos will tend to project a better image for themselves and their agency. Investing in professional photography and new digital media (i.e. floor plans, virtual furniture, etc.) for your clients not only assists them in securing a fast sale at a potentially better price than expected, but it also improves your image as an innovative and proactive agent – it’s a win-win for everyone!
By investing a small amount of time each day to ensure you leverage technology for you marketing collateral and maintain your online presence you will naturally grow your personal brand, allowing you to secure better results and new clients.